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Notes from the studio.

Strategy, production, and the operating model behind content that actually compounds. Written by the people doing the work.

Featured · Wellness Marketing

How Wellness Founders Should Handle Client Testimonials

Client testimonials are the most underused trust asset in wellness marketing. Here's how to capture, film, and use them without feeling salesy or breaking trust.

Tim Simmons 5 min read Oct 14, 2026
Should Your Podcast Be Filmed? An Honest Answer
Video Strategy · 5 min read
Should Your Podcast Be Filmed? An Honest Answer
Wondering whether to film your podcast? Here's an honest breakdown of when video podcasting pays off for founders — and when it just burns your budget.
AI Search Optimization for Founder-Led Brands
Content & SEO · 7 min read
AI Search Optimization for Founder-Led Brands
Learn AI search optimization for founder-led brands: earn more AI answer mentions with clear proof, useful pages, and consistent expert content.
LinkedIn Content Strategy for Founders Who Sell Trust
Social Media · 7 min read
LinkedIn Content Strategy for Founders Who Sell Trust
A practical LinkedIn content strategy for founders: what to post, how often, and how to turn real decisions into trust-building content without living online.
Med Spa Video Marketing Without the Hype
Wellness Marketing · 7 min read
Med Spa Video Marketing Without the Hype
Med spa video marketing works when it explains decisions, not just results. Build a practical content system that earns trust without hype or awkward sales.
A Video Content Workflow Founders Can Keep
Video Strategy · 7 min read
A Video Content Workflow Founders Can Keep
Build a video content workflow that keeps founders visible without daily filming, random edits, approval chaos, or another abandoned content plan.
Topical Authority for Founder-Led Brands
Content & SEO · 8 min read
Topical Authority for Founder-Led Brands
Build topical authority for founder-led brands with a focused content map, pillar pages, podcast/video inputs, and a weekly publishing rhythm.
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